Sasha Patel

Director of Social Engagement

MBA, Digital Marketing; Meta Blueprint Certified

14+ years experience

Sasha Patel is the Director of Social Engagement at Aurora Digital, where she has dedicated 14 years to pioneering effective social media marketing. She holds an MBA in Digital Marketing from the University of California, Berkeley, which underpins her analytical and strategic approach. Sasha's professional philosophy centers on transforming fleeting trends into sustainable brand growth through genuine interaction and value creation. At Horizon Marketing Group, she spearheaded the development of the 'Connect & Convert' framework, which demonstrably increased client engagement metrics by an average of 35%. Her articles offer practical, actionable advice for marketers looking to cut through the noise, build loyal communities, and convert social presence into tangible business results. Readers can expect deep dives into platform algorithms, ethical influencer marketing, and the future of social commerce

Articles by Sasha Patel

Social Media

Why 85% of B2B Social Media ROI Fails

Did you know that despite billions spent annually, social media marketing campaigns still struggle with attribution, with nearly 40% of marketers admitting they can’t accurately…

Sasha Patel · · 8 min read
Social Media

LinkedIn Strategy: 1.2% Lead Conversion

Effective social media marketing for professionals isn’t just about posting; it’s about strategic engagement that drives tangible business results. Many still treat social platforms like…

Sasha Patel · · 9 min read