Nielsen 2026: 82% Prioritize Purpose Over Price
A recent Nielsen report reveals that 82% of consumers are willing to pay more for brands they perceive as having a strong, positive impact on…
A recent Nielsen report reveals that 82% of consumers are willing to pay more for brands they perceive as having a strong, positive impact on…
A staggering 73% of consumers feel less connected to brands today compared to five years ago, according to a recent eMarketer report. This alarming statistic…
A staggering 80% of consumers state that authenticity is a major factor in deciding which brands they support, yet many leadership teams still operate under…
Did you know that 86% of consumers now say authenticity is a key factor when deciding which brands to support, a statistic that underscores the…
A staggering 73% of consumers say they would switch brands if a competitor offered a better experience, according to a recent eMarketer report. This isn’t…
A staggering 76% of consumers now expect personalized interactions with brands, and if they don’t get them, they’re taking their money elsewhere. This isn’t just…
Eleanor, proprietor of “The Gilded Thread” – a charming, albeit struggling, bespoke embroidery shop in Atlanta’s historic Inman Park – felt a familiar knot of…
So much misinformation surrounds the future of brand leadership in marketing, it’s frankly alarming. Many established ideas are not just outdated, they’re actively detrimental to…
Common CRM Mistakes to Avoid A CRM (Customer Relationship Management) system is a powerful tool for businesses of all sizes, especially when integrated effectively with…
The Evolving Definition of Ethical Customer Acquisition Customer acquisition is the lifeblood of any successful business. But as marketing tactics become increasingly sophisticated, the line…
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