Ashley Bass

Marketing Strategist

Certified Digital Marketing Professional (CDMP)

12+ years experience

Ashley Bass is a highly accomplished Marketing Strategist with a proven track record of success in developing and executing impactful marketing campaigns. With 12 years of experience, Ashley has consistently demonstrated the ability to drive brand awareness, generate leads, and increase revenue for organizations across various industries. Prior to establishing a successful independent consultancy, Ashley held the position of Head of Brand Strategy at Stellaris Innovations, where they led a transformative rebranding initiative that significantly boosted brand recognition. Before Stellaris, Ashley spent several years at Apex Marketing Solutions, managing a team of marketing professionals and overseeing a diverse portfolio of digital marketing projects. Ashley's expertise encompasses a wide range of marketing disciplines, including digital marketing, content marketing, social media marketing, and search engine optimization. Their data-driven approach, combined with a deep understanding of consumer behavior, allows them to create highly targeted and effective marketing strategies. Ashley is passionate about staying at the forefront of marketing innovation and is committed to helping businesses achieve their marketing goals. Ashley's notable achievement includes successfully launching a new product line for Stellaris Innovations, resulting in a 40% increase in sales within the first quarter.

Articles by Ashley Bass

Expert Opinions

CMOs: Avoid 2026 Data Culture Fails

There’s an overwhelming amount of misinformation swirling around what it truly takes to build a successful data culture within marketing teams, often leading CMOs down…

Ashley Bass · · 7 min read
Expert Opinions

CMOs: Prove 3:1 ROAS by 2026

Many Chief Marketing Officers struggle to articulate the direct impact of their teams’ efforts on the company’s financial health, leading to a persistent disconnect between…

Ashley Bass · · 9 min read
Expert Opinions

CMOs: 5 Innovation Myths to Ditch in 2026

Misinformation runs rampant in the marketing world, especially when discussing innovation. As CMOs, we’re constantly bombarded with new technologies and methodologies, making it difficult to…

Ashley Bass · · 8 min read